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Client:
Beauty World Search
Campaign:
The Fashion Hero – B2B and consumer marketing & PR campaign
Overview:
‘The Fashion Hero’ is a TV series format and a global fan-based, social media movement to celebrate diversity and disrupt the Fashion industry. Charismatic participants from around the world compete before a panel of renowned world class designers to feature as role models in their forthcoming international advertising campaigns. We are proud to have represented ‘The Fashion Hero’ since 2016.
— Caroline Bernier, President, Beauty World Search“Even the best idea in the world is worthless unless you can explain it clearly and mass-communicate it widely. With Boom and Justin Crosby we have found the perfect PR and marketing partner for ‘The Fashion Hero’. Time after time Justin has over-performed in terms of innovative marketing ideas and PR reach and as such ‘The Fashion Hero’ is now rapidly and successfully conquering global platforms and channels.
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Get in touch to discuss your PR requirements!