Brandon Baum, the 23-year old content creator, better known to his fan base of over 7 million followers across TikTok and YouTube as Brandon B, has established a new independent production business based in North London.

Studio B was established with a focus on developing original Brandon B-fronted digital-first formats and content for brands looking to reach Gen Z and social-first audiences.

Prior to his social stardom, Brandon worked behind the scenes within the industry, previously having worked as a camera operator at Sassy Films, and working with social talent Woody & Kleiny for 4 years helping them grow their channels to over 25 million followers. Today, Brandon has built up a huge following due to the popularity of his special-effects based short form content, amassing over 5 billion views in just 2 years.

Studio B’s first original digital-first series is chaotic celebrity chat show format ‘This Interview Will Self Destruct’.

In this new mid-form series, celebrity guests should brace themselves to be surrounded by chaos and viewers should expect the unexpected. Nothing is off the table, from trap doors to wrestler invasions and set destruction in this fast-paced interview show. The traditional chat format is thrown out, replaced with Brandon B’s unique style, comedic skits and hilarious stunts. The series launched with a pilot episode featuring Hollywood star Tom Holland, which has already garnered over 150 million views & 20 million likes across four platforms. The first guest interviews in the series proper are Hollywood star Jake Gyllenhall, rising US comedy star Jaboukie Young White and British rap sensation Aitch.

As well as publishing viral hits which regularly attract tens of millions of views across social media platforms on his own channels, Brandon has increasingly been commissioned by some of the world’s biggest brands to bring their campaigns to Gen Z audiences.

Previous clients include Netflix, Adidas, Pixar, FIFA, Meta, Samsung, Disney and Universal and projects have included shows with global stars including KSI, Jared Leto and Charlie D’Amelio.

Studio B will operate from a 5,000 sq metre studio based in Mill Hill where his team of twelve in-house VFX artists, producers, writers, production designers and editors will produce an average of  films per week.

Brandon Baum, CEO of Studios B said “We’re beyond excited to announce our new studio business together with the launch of our brand new show ‘This Interview Will Self Destruct’. It’s a viral format that cannot be found anywhere else – we’re celebrating chaos with a first of its kind experience for our guests AND our audience.. ”