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A Squared Elxsi Entertainment • Boom! PR
+44 (0) 208 324 2260

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Case Study

A Squared Elxsi Entertainment

Client:

A Squared Elxsi Entertainment

Campaigns:

B2B campaign

Overview:

A Squared Elxsi Entertainment LLC (A2E2) is  a joint venture between A Squared Entertainment and Tata Elxsi Ltd. The business is a full-service brand entertainment company, creating   developing, producing, programming, marketing, merchandising and distributing content across all channels: online, offline, on-air, and at retail.

The company briefed Boom! to raise their profile in the run up to and at the market to help support their sales drive at MIPTV 2012

 

Strategy:

1. Communicate deeper understanding of ‘Content with a Purpose’ messaging to international industry audience as a means of differentiation in the marketplace

2. Position A2E2 as a global thought leader in the next generation content/ animation industry

3. Leverage key executives’ industry profile to create feature pieces

4. Manage and coordinate launch events and press conferences to maximise coverage volume & quality

Coverage secured for A2E2

Coverage secured for A2E2

Results:

  • Significant news and feature overage achieved across multiple stories in all key global B2B broadcast media.
  • Secured several speaker slots for round table media sessions and panels appearances at MIPCOM 2012

Outcomes: 

  • Triggered additional new business meetings with several international distributors leading to several distribution deals.
  • Key executive profiles raised to a point where A2E2 spokespeople addressed the industry at October 2012’s MIPCOM/ MIPJunior event

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