Objectives:
- Raise profile of Essential Media Group as a successful independent international content production business
- Manage communications around corporate restructuring whilst maintaining momentum of wider group media profile
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Essential Media
Client:
Essential Media
Campaign:
B2B PR Campaign
Overview: Essential Media and Entertainment is one of Australia’s leading independent producers of high quality content for both domestic and international audiences. The company produces factual & lifestyle, drama and kid’s programming for broadcasters around the world including BBC, National Geographic, PBS, Discovery Networks, Sundance, History Channel, Arte, Netflix and Fox Network. ‘Saving Mr Banks’ starring Tom Hanks was a major recent success for the company’s feature film business.
Essential Media and Entertainment also has partner businesses in Los Angeles (Essential USA/ Essential Quail TV) and Toronto (Essential Media Canada).
— Chris Hilton CEO Essential Media“Justin is a top communications strategist with the added bonus of TV industry insight and strong media contacts. He’s successfully guided Essential Media through numerous program launches, deals and corporate announcements, effectively raising the company profile and extending our reach into new markets”
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Strategy:
- Create pipeline of B2B news stories – building the perception of business success and value via the communication volume and quality of broadcast / corporate sales across target content genres, creative development of new productions and quality executive hires
- Oversee communications strategy of drama division sale to Fremantle
- Leverage CEO’s reputation and expertise in the international content industry to proactively pursue deeper feature coverage opportunities that communicate company back story, thought leadership positioning, growth and restructure messaging
- Maximise B2B PR opportunities around key international industry events/ markets
A sample of coverage generated for Essential Media
Results:
- 25 pieces of coverage, including features in Variety, Hollywood Reporter, TBI Vision and C21.
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